Quality of sleep is a problem for teenagers; too many energy drinks, too many late night chats and gaming sessions and too much brain stimulus before falling asleep.
To raise awareness we created Zeds, a platform runner game for iPhone and iPod, where you have to get Zeds, little folk who live in your sleep, safely home through dangerous dreamworlds. And they are actually running through your sleep—the game has a built in sleep monitor and each time you record your sleep it delivers a brand new level based on your patterns.
The app is a combination of game and sleep tracker. The sleep tracker was developed in conjunction with sleep scientists and works by monitoring the movement and noise of teenagers during times of sleep, and from that we estimate when and how often people break out of a good sleep cycle, which is a 90 minute cycle from light to deep sleep and back again. Deep sleep is when people really recuperate and recharge; if we detect they might not be hitting deep sleep we tell them—and it will show in their game.
Sleep data can be shared with your friends, allowing players to literally play through each other's dreams, with difficulty increasing and decreasing through periods of restless and good, deep sleep.
Zeds won an FWA Mobile award, and was nominated Most Original Game in the TIGA Games Industry Awards.